Modern Storage® has officially become the most-liked self storage brand on TikTok, surpassing 320,000 likes as of May 9, 2025.
May 2025 – Modern Storage® has officially become the most-liked self storage brand on TikTok, surpassing 320,000 likes as of May 9, 2025. The TikTok account @modernstorage now leads the storage industry in total likes, outperforming national competitors. With over 13,000 followers and a fast-growing video library, Modern Storage® has built an engaged audience through creative, authentic content.
What's Driving Engagement?
Modern Storage®'s content strategy includes:
- Storage tips and how-to guides
- Facility transformations and visual upgrades
- Entertaining day-in-the-life content from team members
- Clips from the original podcast series, Modern Storage® Unpacked
This mix of educational and entertaining content has helped the brand stand out in an industry often seen as traditional or transactional.
Why TikTok Matters in Self Storage
TikTok has evolved into a dominant platform for reaching consumers—especially for service industries like self storage. With over 1 billion monthly users, it offers unmatched reach and real-time engagement. Modern Storage® uses TikTok to:
- Educate renters about the storage process
- Showcase customer stories and facility upgrades
- Build trust through transparency and humor
- Highlight innovation and expansion efforts
A Milestone in Modern Marketing
Becoming the most-liked self storage brand on TikTok marks a shift in how consumers interact with brands. "It's no longer just about square footage or price—it's about brand voice, visibility, and connection." Modern Storage® continues to grow both online and offline, with new locations in development and an ongoing commitment to modernizing the storage experience.
Follow Modern Storage® on TikTok
Follow @modernstorage on TikTok.